Martini Fiero is a contemporary take on vermouth that combines citrus, bittersweet orange, crisp white wines and wormwood for bold and zesty flavours that pair perfectly with tonic.
Fiero is an Italian word – derived from the Latin ferus, meaning wild or untamed – which translates as fierce in English, and signifies the drink’s bold colour and flavour.
HOW TO DRINK IT
Martini Fiero is best enjoyed simply mixed with tonic. Combine 75ml Martini Fiero and 75ml tonic water in a glass with ice, and garnish with a slice of blood orange.
Martini was founded in Pessione, just outside Turin, in the 1860s. Not only was it one of the original companies making vermouth, but it was one of the first to take it global. In the fifth year of its existence, it was already exporting to New York, and by the 1930s Martini had factories on at least four continents.
Visit the company’s factory today, back in Pessione where 95% of its drinks are still made, and you’ll see the motto ‘volere è potere’ emblazoned on the gates – where there’s a will, there’s a way.